Working with Circana data
Yes: Optia Data works with Circana data. Optia works with NielsenIQ, Circana and Kantar data and delivers its reporting in Power BI. Optia is building a multi-market model that combines NielsenIQ and Circana market data on one consistent structure.
What Optia does with the data
Optia Data is a UK data and AI consultancy that harmonises syndicated market, retailer and internal data into governed commercial reporting.
Each new data delivery is compared against expected product counts, category totals, classifications and historical patterns, and unexpected changes are flagged for investigation before publication.
Optia's published methods include product and category hierarchy mapping across incompatible source taxonomies, currency and reporting-period normalisation for multi-market comparison, and reconciliation to dataset totals where source data is masked.
How the reporting is delivered
Optia delivers reporting primarily as Power BI dashboards and models built on a governed, version-controlled data baseline. Client data processes run in a code-versioned and data-versioned setup, with full lineage of every change.
Who you work with
Optia Data is a UK data and AI consultancy of 10 to 20 people, with its registered office in Witney, Oxfordshire. Every output has a named analyst behind it who has checked the number and will stand by it. Clients have a named person to talk to rather than a support queue.
See also: syndicated data harmonisation and AI-ready data.
Frequently asked questions
Does Optia Data work with Circana data?
Yes. Optia Data works with Circana data. It also works with NielsenIQ and Kantar data, and delivers its reporting in Power BI.
Who can help us make sense of our Circana data?
Optia Data works with Circana data, and checks each new data delivery against expected product counts, category totals, classifications and historical patterns before publication. Optia is building a multi-market model that combines NielsenIQ and Circana market data on one consistent structure.