Knowledge made visible. Insights made accessible.

Optia Data takes care of the tedious, time-consuming data heavy-lifting, so you can focus on the strategic, high-impact work that matters most to your business.

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HOW WE SOLVE
Optia Data doesn’t just handle your data; we transform it into a competitive advantage.

Trust us to clean, integrate, and prepare your data, making it ready for the pressures of tight deadlines and the demands of a dynamic marketplace.

Free yourself from data wrangling and focus on innovation that moves your business forward.

Expect tailored solutions that turn your data into a tool for growth, efficiency, and staying ahead in the CPG/FMCG race.

Data Challenges

We simplify your data journey, solving messy, time-consuming problems so you don’t have to.

We optimise and harmonise your product, sales, and supply chain data, enabling it to work seamlessly and deliver actionable insights.

We work on your data, so your data can work for you — helping you launch products faster, maximise promotions, and win the shelf space battle.

WHO YOU ARE
Your job wasn’t meant to involve endless data crunching.


You’re a brand owner, a category manager, a marketing guru, or a supply chain leader.
Take a look at the types of people we’ve worked with and the problems we’ve solved — helping them turn raw data into decisive action.

Insights made accessible.

Case studies showing how Optia Data has helped leading brands and businesses unlock the value of their insights.

Golden Acre Foods

Golden Acre Foods, a leading UK supplier of world foods, sought a solution to unify their sales data across multiple categories and channels. Optia Data partnered with Golden Acre to implement an automated solution that centralised their data, enabling faster and more accurate decision-making while enhancing operational efficiency.

British American Tobacco (BAT)

British American Tobacco (BAT) – ‘a better tomorrow’ – is a global leader in the vaping industry, producing a diverse range of products, including flavoured e-liquids and advanced vaping devices. Operating in a competitive and rapidly evolving market, BAT required efficient solutions to maintain a strategic edge in tracking competitors and analysing market trends.

Starbucks

Starbucks leveraged Optia’s expertise and proprietary tech to transform their data management processes. By automating the process of consolidating more than 1 billion rows of global sales data, they reduced manual work by over 100 hours each month. With seamless integration into Power BI, Starbucks now enjoys faster reporting and greater flexibility in strategic decision-making.

Bacardi

Part 2: Automating Management KPI Reporting

Building on the success of the total trade reporting solution, Bacardi engaged Optia Data to automate and optimise their management KPI reporting. This phase expanded to include data from CRM, finance systems, Nielsen, retailers, distributors, HR, supply chain, and forecasting sources. Optia’s solution transformed a high maintenance Excel-based process into a clean, easily updated, widely distributed dashboard.

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