Optia Data takes care of the tedious, time-consuming data heavy-lifting, so you can focus on the strategic, high-impact work that matters most to your business.
Trust us to clean, integrate, and prepare your data, making it ready for the pressures of tight deadlines and the demands of a dynamic marketplace.
Free yourself from data wrangling and focus on innovation that moves your business forward.
Expect tailored solutions that turn your data into a tool for growth, efficiency, and staying ahead in the CPG/FMCG race.
We simplify your data journey, solving messy, time-consuming problems so you don’t have to.
We optimise and harmonise your product, sales, and supply chain data, enabling it to work seamlessly and deliver actionable insights.
We work on your data, so your data can work for you — helping you launch products faster, maximise promotions, and win the shelf space battle.
You’re a brand owner, a category manager, a marketing guru, or a supply chain leader.
Take a look at the types of people we’ve worked with and the problems we’ve solved — helping them turn raw data into decisive action.
Case studies showing how Optia Data has helped leading brands and businesses unlock the value of their insights.
Golden Acre Foods, a leading UK supplier of world foods, sought a solution to unify their sales data across multiple categories and channels. Optia Data partnered with Golden Acre to implement an automated solution that centralised their data, enabling faster and more accurate decision-making while enhancing operational efficiency.
British American Tobacco (BAT) – ‘a better tomorrow’ – is a global leader in the vaping industry, producing a diverse range of products, including flavoured e-liquids and advanced vaping devices. Operating in a competitive and rapidly evolving market, BAT required efficient solutions to maintain a strategic edge in tracking competitors and analysing market trends.
Vit Hit, a health-focused vitamin drinks company, partnered with Optia Data to simplify the management of its multi-country NielsenIQ (NIQ) data. Optia streamlined their reporting process by consolidating data from multiple sources and formats into a single, user-friendly dashboard. This solution enabled Vit Hit’s sales teams to efficiently track and analyse sales and distribution performance across different periods and retailers.
Australian Vintage (AV), a leader in the wine industry, sought a streamlined way to manage and report sales data for their UK and Ireland markets. Optia Data collaborated with AV to develop a customised solution that consolidated their Nielsen data into a single dashboard, updated monthly, to provide actionable insights and save significant time.
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