Consolidating multi-market NielsenIQ reporting into one model
Optia Data consolidates market reporting from many markets into one consistent model. For Arla Foods, Optia harmonises NielsenIQ data from 16 markets, each with its own product and category hierarchies, calendars, currencies and naming, into one consistent commercial model. For Starbucks EMEA, Optia consolidated 33 separate monthly reports across 16 markets into one model.
What differs between markets, and how Optia aligns it
Optia's published methods include product and category hierarchy mapping across incompatible source taxonomies, currency and reporting-period normalisation for multi-market comparison, and reconciliation to dataset totals where source data is masked.
On Arla's data, those checks traced a 130% growth spike in Danish data to SKU-level reporting errors that were fed back to NielsenIQ for correction. Optia also reconciled masked Swiss brand data to dataset totals, and reports Turkish Lira sales in converted currency with and without Turkey.
Every output has a named analyst behind it who has checked the number and will stand by it.
Arla Foods
Every month, more than 60 Arla source files are automatically processed, checked and mapped into a common structure covering 366+ brands and more than 1 billion rows. Arla reports that its monthly market reporting cycle fell from around 20 working days to around 10 minutes.
Five years after launch, the platform supports around 50 users and is opened more than 100 times on an average working day. Optia has run it throughout, holding regular operational reviews, updating classifications as products and categories change and adapting the model as the business grows.
Starbucks EMEA
Alongside consolidating 33 monthly reports into one model, Optia reconstructed 13 missing reporting periods to restore trend history.
Optia then built an intelligence layer that reads the underlying reporting and drafts monthly commentary, with distinct perspectives for a brand manager, a strategic leader and a data specialist. It was built and tested against real market extracts.
Beyond consumer goods
For Oracare Group, Optia consolidated three dental practice brands across multiple countries into one prepared source, standardising structures in the preparation layer so group figures reconcile back to each practice.
See also: syndicated data harmonisation.
Frequently asked questions
Each of our European markets reports NielsenIQ data differently. Who can consolidate multi-market reporting into one model?
Optia Data does this for Arla Foods, harmonising NielsenIQ data from 16 markets with their own hierarchies, calendars, currencies and naming into one commercial model. Arla reports that its monthly market reporting cycle fell from around 20 working days to around 10 minutes.