CASE STUDY

Arla

Arla Foods, Europe’s largest dairy group, partnered with Optia to modernise and streamline its management reporting processes. Optia provided a tailored data service that automated the integration, transformation, and reporting of sales data across 14 countries, enabling Arla to achieve unprecedented efficiency and scalability in its data operations.

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Background

Arla Foods operates in a diverse and expansive market, processing hundreds of millions of rows of sales data monthly from 14 countries. Each country’s data came in varying formats, requiring significant manual effort to clean, consolidate, and prepare for reporting. This cumbersome process took 20 days to generate static, offline reports, delaying critical business decisions and limiting real-time insights.

Objective

To overcome these challenges, Arla sought a service-based solution that would:

  • Consolidate and standardise their data across multiple countries.

  • Provide automation for recurring data preparation and reporting tasks.

  • Deliver real-time, actionable insights through a scalable and efficient process.

Implementation

Optia delivered a bespoke data management service that addressed Arla’s challenges holistically:

  • Custom Data Integration Service: Optia handled the ingestion and standardisation of unstructured sales data from all 14 countries, transforming it into a unified, actionable and bespoke format.

  • Automated Data Transformation: Optia automated the labour-intensive process of transforming the hundreds of millions of rows of raw data each month, ensuring consistent and reliable results.

  • Interactive Reporting Delivery: Optia integrated the cleaned and processed data directly into Arla’s PowerBI dashboards, providing stakeholders with real-time, interactive visualisations and allowing for further iterative customisation

  • Scalability Service Support: Optia designed its service to grow with Arla’s needs, ensuring seamless integration of additional data sources or analytics requests in the future as well as providing ad hoc responses from the data

Results

  • Time Efficiency: Optia’s service reduced the report preparation time from 20 days to a couple of hours, dramatically enhancing Arla’s ability to respond to market changes.

  • Cost Savings: By eliminating manual processes, Arla saved $50,000 annually in operational costs.

  • Resource Optimisation: Optia’s automation saved 1200 manual hours annually, allowing Arla’s analysts to focus on high-value activities such as strategic planning and insights generation.

  • Scalable Data Operations: Optia’s service ensured Arla was prepared for future data growth, including the incorporation of new data sources and more complex reporting requirements.

  • Real-Time Insights: Interactive dashboards empowered by Optia’s data service provided Arla with faster and more informed decision-making capabilities.

Conclusion

Optia’s tailored service empowered Arla Foods to transform its data management processes, replacing manual workflows with efficient, automated solutions. The collaboration ensured that Arla could access clean, real-time data insights, enabling agile decision-making and positioning the company for future growth​​.