How We Solve
Combining Expertise and Technology to Deliver Results
At Optia Data, we blend deep industry knowledge with the latest technology to tackle your FMCG data challenges head-on. Here are the four pillars that set us apart.
01
Strong Industry Partnerships
Our exclusive and long-standing relationships with leading data providers such as NielsenIQ, Kantar, CGA by NIQ, and NRS give us a unique advantage.
These partnerships enable seamless data access and faster outcomes, helping you get ahead. But it’s not just about speed—our in-depth knowledge of these datasets ensures we deliver actionable insights tailored to your needs.
02
Every business is different, and so are its data challenges. We design bespoke solutions that align with your specific goals, whether it’s management reporting or operational efficiency.
As your business evolves, so do our strategies, delivering both quick wins and sustainable success. And if you’re unsure about the best approach, we’re here to advise on industry best practices.
03
Proprietary Tools & Technology
Stop worrying about which tool is the right fit — we’ve already done the hard work for you. With years of experience, we have go-to software solutions and continuously test the latest technologies, so you don’t have to.
Whether it’s building dashboards or creating predictive models, we simplify metrics and generate insights that matter.
04
Human Expertise
We exist. We speak your language and collaborate with your teams to ensure the solutions are practical, easy to use, and achieve what you need. Tech is great, but sometimes you just need to pick up the phone and speak to someone. We solve the problem but remain available.
With these four pillars, Optia Data ensures that your data becomes a powerful tool, helping you make informed decisions faster and more efficiently. Let’s simplify your data journey together.
Think we can help?
Learn more on how Optia Data has helped leading brands and businesses unlock the value of their retail insights.
Bacardi
Part 2: Automating Management KPI Reporting
Building on the success of the total trade reporting solution, Bacardi engaged Optia Data to automate and optimise their management KPI reporting. This phase expanded to include data from CRM, finance systems, Nielsen, retailers, distributors, HR, supply chain, and forecasting sources. Optia’s solution transformed a high maintenance Excel-based process into a clean, easily updated, widely distributed dashboard.
Vit Hit
Vit Hit, a health-focused vitamin drinks company, partnered with Optia Data to simplify the management of its multi-country NielsenIQ (NIQ) data. Optia streamlined their reporting process by consolidating data from multiple sources and formats into a single, user-friendly dashboard. This solution enabled Vit Hit’s sales teams to efficiently track and analyse sales and distribution performance across different periods and retailers.
Golden Acre Foods
Golden Acre Foods, a leading UK supplier of world foods, sought a solution to unify their sales data across multiple categories and channels. Optia Data partnered with Golden Acre to implement an automated solution that centralised their data, enabling faster and more accurate decision-making while enhancing operational efficiency.
AV
Australian Vintage (AV), a leader in the wine industry, sought a streamlined way to manage and report sales data for their UK and Ireland markets. Optia Data collaborated with AV to develop a customised solution that consolidated their Nielsen data into a single dashboard, updated monthly, to provide actionable insights and save significant time.