DATA CHALLENGES

Data-Driven Transformation: 
Unifying Your Retail Data

Tired of fragmented data hindering your retail operations? Unify your disparate data sources and unlock the full potential of your business. Our comprehensive data solutions empower you to make informed decisions, optimise your supply chain, and gain a competitive edge.

Fragmentened Data Sources​

Disconnected and scattered data is causing day-to-day reporting and decision-making to be slow and inefficient.

Our Solution:

Data Types

We bring together disparate datasets from retailer direct data, EPOS, panel, loyalty and supply chain data — into one consistent format for seamless analysis and reporting.

Data Providers

We integrate data from leading providers like Nielsen, Kantar, and CGA, harmonising third-party sources with your internal systems to create a unified, actionable view. From multi-country reporting to internal dashboards, we simplify your data for faster, smarter decisions.

Data Management

Inconsistent and siloed data leads to inefficiencies in reporting and decision-making.

Our Solution:

Data Lifecycle

We streamline the entire data journey—from ingestion and storage to aggregation, cleaning, and integration—ensuring data is ready for analysis.

ETL/ELT

Our expert ETL services transform raw data into valuable insights, optimising your data for analysis, reporting, and decision-making.

We provide end-to-end data solutions that help you turn complex data into clear, actionable intelligence for smarter business decisions.

AI Readiness and Insight Generation​

Your data has untapped potential. We ensure it is AI-ready, unlocking deeper insights for smarter decision-making.

Our Solution:

AI Enablement

We prepare your data for advanced analytics and can enabling conversational AI to interact with and respond to your data.

Predictive Insights

Unlock predictive and prescriptive analytics to drive instant, data-driven decisions and strategy.

We help you harness the full power of AI, making your data more intelligent and impactful.

Retail specific Insights​

See the whole picture. By combining what you need when you need it, we build a complete view of your performance and the retail performance within the context of the market or category performance.

Our Solution:

Comprehensive View

We integrate and combine data for a complete understanding of your retailer performance.

Competitor Analysis

Gain valuable insights into your competitors with brand-retailer points of difference and category/brand overviews.

Actionable Insights

From total trade reporting to competitive intelligence, we provide the data you need to create targeted strategies.

We help you gain a clear, insightful view that drives smarter retail decisions and competitive advantage.

Operational Inefficiencies​

Too much time is spent on incomplete and often inaccurate reporting that comes in too late.

Our Solution:

Automated and improved C-suite and management dashboards for immediate insights

Optimised item ranking reports, trigger alerts, and depletion tracking.

Your current reporting gets the job done, but it has the potential to be much better. We automate your existing processes, enhance their effectiveness, and lay the groundwork for a truly data-driven organisation.

Think we can help?

Data-Driven Transformations

Learn more on how Optia Data has helped leading brands and businesses unlock the value of their retail insights.

Bacardi

Part 2: Automating Management KPI Reporting

Building on the success of the total trade reporting solution, Bacardi engaged Optia Data to automate and optimise their management KPI reporting. This phase expanded to include data from CRM, finance systems, Nielsen, retailers, distributors, HR, supply chain, and forecasting sources. Optia’s solution transformed a high maintenance Excel-based process into a clean, easily updated, widely distributed dashboard.

Vit Hit

Vit Hit, a health-focused vitamin drinks company, partnered with Optia Data to simplify the management of its multi-country NielsenIQ (NIQ) data. Optia streamlined their reporting process by consolidating data from multiple sources and formats into a single, user-friendly dashboard. This solution enabled Vit Hit’s sales teams to efficiently track and analyse sales and distribution performance across different periods and retailers.

Golden Acre Foods

Golden Acre Foods, a leading UK supplier of world foods, sought a solution to unify their sales data across multiple categories and channels. Optia Data partnered with Golden Acre to implement an automated solution that centralised their data, enabling faster and more accurate decision-making while enhancing operational efficiency.

AV

Australian Vintage (AV), a leader in the wine industry, sought a streamlined way to manage and report sales data for their UK and Ireland markets. Optia Data collaborated with AV to develop a customised solution that consolidated their Nielsen data into a single dashboard, updated monthly, to provide actionable insights and save significant time.