CASE STUDY

Vit Hit

Vit Hit, a health-focused vitamin drinks company, partnered with Optia Data to simplify the management of its multi-country NielsenIQ (NIQ) data. Optia streamlined their reporting process by consolidating data from multiple sources and formats into a single, user-friendly dashboard. This solution enabled Vit Hit’s sales teams to efficiently track and analyse sales and distribution performance across different periods and retailers.

Share on

Background

Vit Hit operates in multiple countries with distinct reporting cadences and diverse data formats. Their products span several categories, requiring extensive filtering and preparation of millions of rows of data from numerous files. The fragmented process made it challenging for the team to derive actionable insights and hindered their ability to monitor sales and distribution effectively.

Objective

To create a unified system that consolidates Vit Hit’s multi-country NIQ data, allowing their sales teams to easily toggle between time periods, retailers, and formats while delivering customised, actionable insights in a user-friendly dashboard.

Implementation

Optia Data developed a tailored solution to address Vit Hit’s challenges:

Data Consolidation: Integrated and filtered millions of rows of data to isolate Vit Hit’s products across multiple categories and reporting cadences.
Customisation: Built a dashboard that dynamically allows users to toggle between different time periods, retailers, and formats.
Automation: Designed the system to update automatically, reducing manual intervention and ensuring data accuracy.
Sales Team Enablement: Provided training and support to ensure the dashboard met the specific needs of Vit Hit’s sales teams, enabling them to monitor sales and distribution effectively.

Results

Improved Efficiency: The consolidated system freed up valuable time previously spent preparing data, allowing the team to focus on gaining insights.
Enhanced Usability: The custom dashboard became an eagerly awaited tool for the sales team, providing a clear, actionable view of sales performance and distribution metrics.
Scalable Solution: The flexible design allows Vit Hit to adapt the system to evolving data needs and business goals.
Strategic Insights: By simplifying data analysis, the solution empowered Vit Hit to make informed decisions, driving growth and improving operational efficiency.

Conclusion

This partnership highlights Optia Data’s expertise in transforming complex data landscapes into streamlined, actionable solutions tailored to client needs.