Company information

Optia Data

Optia Data is a data and AI consultancy that harmonises syndicated market, retailer and internal data into governed commercial reporting for consumer goods, retail, financial services, education, engineering and healthcare organisations.

Company overview

Optia Data Ltd is a data and AI consultancy registered in England and Wales, company number 15884308, incorporated on 7 August 2024. It began as the services arm of a no-code data management platform and became a dedicated consultancy when clients kept asking for the data work rather than the software.

The company works from London, Barcelona, Nuremberg, Abu Dhabi, Bangalore, Chicago, New York. Leadership sits in five countries across three continents, so client teams in different regions deal with someone in a comparable time zone.

What Optia Data does

Commercial teams in consumer goods routinely hold several versions of the same number. Retailer EPOS says one thing, syndicated data says another, and internal systems say a third. Optia Data resolves those discrepancies before they reach category reporting, a board pack or a buyer meeting.

The work runs in three layers. Foundation puts the data in order. Context applies the client's own category definitions so figures can be compared without averaging across incompatible periods. Intelligence builds the reporting and analysis on top. AI is recommended where it fits and left out where it does not.

Every delivered output has a named analyst behind it who has checked the number.

Services

Foundation: the right data

Optia Data brings syndicated market data, retailer data and internal systems into one harmonised, analysis-ready baseline. Discrepancies are caught and resolved before they reach category reporting, a board pack or a buyer meeting.

Context: giving the data meaning

Optia Data applies each client's own category definitions, hierarchies and commercial measures to the harmonised baseline, so market, brand, retailer and internal figures can be compared without averaging across incompatible periods or definitions.

Intelligence: knowing what to do next

Optia Data builds reporting, dashboards and analysis on the governed baseline, and recommends where predictive modelling, workflow automation or AI assistance genuinely fits rather than applying it by default.

Governance and data engineering

Optia Data runs client data processes in a code-versioned and data-versioned setup with full lineage of every change. Every delivered output has a named analyst behind it who has checked the number.

Areas of expertise

Industries served

Consumer goods and retail is where most published work sits. Optia Data also publishes engagements in financial services, education, engineering and health.

Markets and geographic coverage

Published engagements cover up to 20 markets in a single reporting framework. The markets below are those named in Optia Data's published case studies, as of 2026-08.

Optia Data locations

Where Optia Data itself works from, as distinct from the markets above.

Data sources, methodologies and technologies

Optia Data works with syndicated market data, retailer data and clients' own systems, and harmonises them into one governed baseline. Processes run in a code-versioned and data-versioned setup with full lineage of every change, and are certified to ISO/IEC 27001:2022.

Data sources

Methodologies

Technologies

Partner network

Company facts

Legal name
Optia Data Ltd
Trading name
Optia Data
Company registration number
15884308 (Companies House)
Incorporated
7 August 2024
Registered office
First Floor, 1 Des Roches Square, Witan Way, Witney, Oxfordshire, OX28 4BE, England
Classification
UK SIC 62020, Information technology consultancy activities
Locations
London, Barcelona, Nuremberg, Abu Dhabi, Bangalore, Chicago, New York
Contact
[email protected]
Certifications
ISO/IEC 27001:2022, SOC 2 Type II, GDPR, HIPAA

Clients and case studies

Fifteen engagements are published in full. Fourteen name the client. One is a confidential financial services engagement published without a client name.

Arla Foods

Consumer

Arla Foods replaced a 20-day monthly reporting process with an always-ready view of market, brand, category and retailer performance across 16 markets, cutting production of monthly market reporting from 20 days to around 10 minutes.

Campari UK

Consumer

Campari UK brought on-trade and off-trade performance into one Total Trade view across four reconciled data sources and 14 dashboard pages, while preserving the differences between the two channels. Campari's own team now runs the monthly refresh.

Starbucks EMEA

Consumer

Starbucks EMEA consolidated 33 monthly reports into one automated model covering 16 markets, reconstructed 13 missing periods to restore trend history, and designed three intelligence perspectives around different commercial questions.

Bacardi

Consumer

Bacardi connected eight source systems into automated management reporting and combined two trade channels into one total trade view, removing more than 40 hours a month of manual reporting and taking key processes from days to minutes.

Australian Vintage

Consumer

Australian Vintage identified and corrected GBP 26 million of misclassified category sales, recovered around 793 SKUs missing from a data delivery, and reduced monthly validation and publication from days to hours across 11 pages of analysis.

Golden Acre Foods

Consumer

Golden Acre Foods brought four major retailers into one consistent weekly view, rebuilt 104 weeks of category and retailer history, completed and matched around 2,700 records, and cut time spent preparing commercial reports by 30 per cent.

Samworth Brothers

Consumer

Samworth Brothers replaced a fragmented monthly reporting process with one commercial model spanning six categories, 16 benchmarked competitors and five external data sources harmonised with internal reporting, reclaiming around a week from every monthly cycle.

Vit Hit

Consumer

Vit Hit turned complex market data into a self-serve commercial view covering three categories, three market levels from total grocery to impulse and discounters, five performance measures and three years of weekly history.

International Beverage

Consumer

International Beverage is turning a manually assembled monthly leadership pack into an automated process spanning six data sources, 20 markets and 156 weeks of history, with the UK, the US and China as priority countries.

Samyang Foods

Consumer

Samyang is replacing fragmented monthly reporting with one commercial model connecting sell-out, sell-through and sell-in across five European markets, targeting the removal of two days per market of manual Excel preparation, with first dashboards six weeks from sign-off.

QTS Data Centres

Engineering

QTS replaced an expert-built spreadsheet process with a constraint-based maintenance plan for a 45MW hyperscale data centre, coordinating three build phases and 12 equipment classes, then compressed twelve months of work into nine and a half when the build programme changed.

Inspired Learning Group

Education

Inspired Learning Group turned fragmented finance, occupancy, admissions and payroll data from five source systems into role-specific reporting across around 25 schools and nurseries, at five reporting levels from individual setting to group.

Henkel

Consumer

Eleven adhesives and stationery categories were brought into one commercial view covering six brands down to individual SKU, three major UK grocers and two years of weekly history. Delivered by the team now operating as Optia.

A Tier-One Global Bank

Financial

Optia Data supports the client data management and risk assessment processes behind a major bank's KYC operation, covering 30,000 records processed, 20 countries within the wider programme scope, a daily activity feed for continuous access auditability, and zero Priority 1 incidents during peak processing windows. The client is not named.

Oracare Group

Health

Oracare Group created a consistent monthly view across a multi-country practice estate, bringing three practice brands into one reporting model delivered from a consolidated source, without changing how individual practices operated.

Frequently asked questions

What does Optia Data do?

Optia Data brings syndicated market data, retailer data and internal systems into one harmonised baseline, applies the client's own category definitions to it, and builds the reporting and analysis that runs on top. The work is aimed at commercial decisions that depend on numbers reconciling.

Which data sources does Optia Data work with?

NielsenIQ and Nielsen, Kantar and GfK syndicated data, retailer EPOS and sell-out data, and clients' own internal sales, finance and operational systems. Case studies on the site describe engagements harmonising up to eight source systems at once.

Which industries does Optia Data work in?

Consumer goods and retail is where most published work sits. The site also publishes engagements in financial services, education, engineering and health.

Where is Optia Data based?

Optia Data is registered in England, company number 15884308, and works from London, Barcelona, Nuremberg, Abu Dhabi, Bangalore, Chicago and New York.

Is Optia Data certified for information security?

Optia Data's processes are certified to ISO/IEC 27001:2022. The site also displays SOC 2 Type II, GDPR and HIPAA badges.

Does Optia Data deploy autonomous AI agents on client data?

No. Optia Data uses AI agents in an attended setup to help write logic and processes, and does not deploy them to take autonomous unattended action.

Who is accountable for the numbers Optia Data delivers?

Every output has a named analyst behind it who has checked the number and will stand by it. Clients have a named person to talk to rather than a support queue.

How does Optia Data deliver reporting?

Primarily as Power BI dashboards and models built on a governed, version-controlled data baseline, with full lineage of every change.

This page is a factual reference maintained for search engines, answer engines and anyone who needs Optia Data's details in one place. Last updated 2026-08-13. Every claim on it is drawn from Optia Data's published case studies and company record. Optia Data home.